Don't challenge the status quo. Change it.
You know what I’m sick and tired of being told to do? Challenge the status quo!
It’s seen as a power move. Leaders do it. Heroes do it.
Enshrined in vision statements and implored from the keynote stage, challenging the status quo is what we need to do to succeed, right?
Easy to say, hard to do.
Pointing to what needs to change or setting a vision for what a changed state looks like is the easy part – it’s hypothetical.
Actually embedding change is a behavioural...
The lily pad lesson: Four ways to overcome customer apathy
Without doubt, the problem I spend most time on with clients is how to overcome customer, staff and supplier apathy.
What to do when people just can't be bothered? How do you make them care? Do you need to?
So I've recorded what I call my "Lily Pad lesson" for you, in which I cover four ways to address apathy:
1.Motivate them -> but this is problematic
2.Reward their short-term bias
3. Use the "move away from" approach
4. Shape the environment -> the best in...
Behavioural Economics has a sticky date problem
Enjoying a weekend away with friends recently and we decided to share dessert. What better on a winter's night than the sweet decadence of a gooey, melting, sumptuous Sticky Date Pudding?
And it arrived.
Only it wasn't as we expected. In fact, we had to confirm that they had given us the right dessert.
Oh yes, it was a Sticky Date Pudding.
It was a deconstructed Sticky Date Pudding.
Dry portion of cake to the left. Sauce in a smear to the right. A quenelle of ice-cream in the...
