Blog

Influencing Action

Two simple rules for influencing action – on friction to make the old behaviour unappealing and the new behaviour appealing.

Let’s talk behavioural models – (video) on what makes a good behavioural model and what are some of the best to use.

Nanette-ing your approach to influence – The comedian’s role, Hannah Gadsby shared, is to deliberately create tension so they can then relieve us of it. The same approach goes for pitches, presentations and emails. We need tension to en...