Two simple rules for influencing action
When it comes to changing your own behaviour or someone else’s, two simple rules are:
- Make the existing behaviour unappealing, and/or
Make the new behaviour appealing.
Make the existing behaviour unappealing
To reduce the likelihood an existing behaviour will continue, just add friction. For example:
- Slowing elevator doors by just 16 seconds influenced more people to take the stairs. Signs to save energy and improve health didn’t work, but friction did. (Van Houten, Nau &...
Three hard truths about customer behaviour
There are three hard truths about your customer.
- They write the script
- They are the hero of their story, and
- They run on batteries
The accompanying article is available on my blog archive: https://blogbriwilliams.wordpress.com/2018/08/03/three-truths-about-people/
The fastest way to make your priority someone elseโs too
A perennial challenge in business is making your priority someone else’s priority too. You know the drill. You have a project that you are under pressure to complete, but it relies heavily on input from other people. Problem is, they have projects they are under pressure to complete and don’t want to divert time, energy or effort to your patch.
Here’s how to go about it.
- Minimise effort
- Maximise relevance
Minimising effort
Minimising effort means stripping back what you...
The three C's of designing a behavioural solution
Bri explains that in order to overcome resistance to behavioural influence, you need to focus on:
- Capacity
- Clarity and
- Confidence
