Recipe culture is ruining business
I have a frosty relationship with cooking. It’s not something I find relaxing. It’s not something I like to spend time on. It’s not something in which I have confidence.
This has meant being bound to recipes. I stick to the process and trust the outcome will be okay.
But there’s a difference between following a recipe and knowing how to cook.
Recipe-culture is infecting business
Recipe-culture is infecting - and ruining - business.
- On LinkedIn, for example, people are...
The three C's of designing a behavioural solution
Bri explains that in order to overcome resistance to behavioural influence, you need to focus on:
- Capacity
- Clarity and
- Confidence
Motivating the unmotivated: The Zorro Technique
Most of the techniques I talk about deal with subconscious influences on behaviour; how the time of day impacts who gets out of jail or how music in a shop can change what people buy, for example.
But today I want to help you have conversations with people. In short, how to lead an individual or group through the need to change so they get on board and stop resisting you.
Bri’s Zorro Technique
Created in 1919 by American writer Johnston McCulley, Zorro is a fictional character who...
