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What do you think of this?

It’s the product order page for a pet supplies website.

More specifically, what do you think about the auto delivery being defaulted?

Well, from personal experience I can tell you it is difficult to recognise you are committing yourself to auto-delivery and this inadvertent decision only occurs to you when boxes of Chicken Breast keep appearing on your doorstep.

So, is this business manipulating its customers?

Is nudging manipulative?

It’s an important question a...

There are three hard truths about your customer.

1. They write the script
2. They are the hero of their story, and
3. They run on batteries

The accompanying article is available on my blog archive: https://blogbriwilliams.wordpress.com/2018/08/03/three-truths-about-people/