Why restaurants REALLY use tablecloths

According to restaurateur Grant Achatz, restaurants often use tablecloths to hide crappy tables. 

Problem is, these tablecloths end up costing about $70,000 per annum to launder. 

It’s not only restaurants that fall into this kind of trap.

A lot of businesses pour money into dressings like social media and marketing, without first considering whether they (or their agency) actually know how best to influence their market.

Sure, you can keep paying for laundry, but why not get a better table?