Snails really are brilliant

Snails are amazing, the way they lug their homes on their back. 

It’s quite the balancing act:

• Too heavy a shell, they can’t move.
• Too flimsy, it doesn’t protect them, which curtails their freedom.

It’s a balancing act humans are subject to, as well.

We’re constantly assessing what level of risk to carry before we compromise either freedom or safety. 

• Yes, I can post on social media, but what if I attract hate?
• Yes, I can buy your services, but what if I don’t get results?
• Yes, I can promote you, but what if you take my job?

Knowing your customers and colleagues are grappling with this means you can get ahead of the issue.

For instance, when you find they are slow in getting back to you or slow in making a decision, it might worth reiterating they have nothing to fear if they do proceed.

Lighten their shell and they'll be able to move much faster.