Human nature is perpetual

 

 "Human nature is perpetual. In most respects, it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring. You will never need to unlearn what you learn about them.” - Copywriter Claude Hopkins*

 And as if to prove this, Claude wrote these words in 1923.

Imagine enjoying a few hours of training and coming away with skills you can use everyday for the rest of your life. That's what I'd like to offer you.

 

 

*Hat tip to Eddie Shleyner’s excellent book, "Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter".

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