Directing effort. Theirs and yours.

“The less energy they expend on your prose, the more they’ll have left for your ideas.” - Paul Graham

Making something difficult to understand says more about the writer’s limitations than the reader’s.

You know this already.

So where are you putting your time and effort as a communicator?

Because there are two parts to this dance.

• How you communicate. 
• What you communicate. 

Don’t ruin your what by your how.