Directing effort. Theirs and yours.

 

“The less energy they expend on your prose, the more they’ll have left for your ideas.” - Paul Graham

Making something difficult to understand says more about the writer’s limitations than the reader’s.

You know this already.

So where are you putting your time and effort as a communicator?

Because there are two parts to this dance.

  • How you communicate. 
  • What you communicate. 

Don’t ruin your what by your how.



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